Fitness Advice Is Full of Crap… and That’s a Good Thing

The Grass Is Always Greener When It's Fertilised With Crap
A quick solo episode on a quote a friend shared about finance that fits health and fitness even better. There's a lot of crap advice out there, but nearly all of it points you in the right direction.
Why all the conflicting health advice still points the same way
TL;DR
- The health and fitness industry is full of conflicting advice.
- Unlike bad finance advice, most of it still tells you to move more and eat better.
- Nobody is saying the couch, cookies and Netflix are the path to a long, healthy life.
- Your job is to find the version that works for you and stick with it.
Introduction
This is a short one, under three minutes. A friend said this quote while we were talking about finance and investing: "The grass is always greener when it's fertilised with crap." I couldn't stop thinking about how well it fits health and fitness.
And yes, I see the irony of giving you advice on social media about too much advice. Bear with me.
Lesson 1: Most fitness advice says the same thing
Insight: Bad advice in finance can wreck your bank account. In health and fitness, even the crappy advice usually pushes you towards moving your body. Nobody is out there saying you should sit on the couch all day, eat your favourite cookies and watch Netflix. It doesn't matter what workout or style you choose. Moving your body regularly will help you live a long, healthy, happy life.
Action: Pick one form of movement you enjoy and do it three times this week.
Outcome: You stop overthinking and start building the habit.
Lesson 2: Zoom out on nutrition
Insight: It gets even noisier with nutrition. But if you zoom out and look at the bigger picture, almost everyone is saying the same thing: eat healthy and avoid processed foods. They just put their own little spin on it.
Action: Swap one processed snack this week for a whole-food option.
Outcome: You make progress without picking a side in the diet wars.
Lesson 3: Find the crap that works for you
Insight: There's a lot of crap out there, but most of it can still help your grass grow. Your job is to find the approach you'll actually stick with, because consistency matters more than finding the perfect plan.
Action: Ask yourself which approach you could still be doing in a year, and commit to that one.
Outcome: You stay consistent long enough to see results.
Quick wins
- Move your body in a way you enjoy.
- Eat more real food and less processed food.
- Choose the plan you'll stick with, not the perfect one.
Closing insight
Underneath all the noise, the message rarely changes. Move your body, eat real food and keep doing it. Simple, but it works.
Listen to the full episode
The full conversation is on Spotify, Apple Podcasts and YouTube, or press play at the top of this page.
Related episodes: Most People Quit Right Before It Starts Working and The Power of Mindset and Movement With Matt Wells
Show notes
A friend said this during a conversation about finance, but I couldn’t stop thinking about how much it applies to health and fitness:
“The grass is always greener when it’s fertilised with crap.”
And look, the health and fitness industry? It’s full of crap.
Advice is everywhere—every influencer, every program, every quick fix promising the ultimate result.
Yes, I get the irony: I’m here giving advice on social media too. But stay with me.
Here’s the difference:
In finance, bad advice can wreck your bank account.
In health? Even the "crappy" advice—most of it still encourages you to move your body and eat better.
And that will help you live a longer, healthier, happier life.
No one is seriously out here saying:
“Sit on the couch all day, eat junk, and watch Netflix—that’s the path to peak health.”
So while everyone’s offering their own spin—HIIT vs. Pilates, low carb vs. plant-based—the message underneath is the same:
Move your body. Eat real food. Avoid ultra-processed junk.
That’s it.
Simple. Effective. Universal.
The trick?
Find the version of that advice—the “crap”—that works for you.
Because consistency beats perfection every time.
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